Africa A

A HOUSE OF AFRICA IN THE HAGUE

 

Collective project

.Debritu Lusteau (Meskel), Michel Le Roux (Rethinking The box) & partners

 

Assignment

Stimulate business and cultural exchange between Europe and Africa, involving the diaspora.

 

Branding

Mixed feelings regarding Africa is hindering this beautiful continent's attempts from selling its quality products to businesses and consumers abroad. Especially in Europe and North America. So, it’s time to “rebrand” Africa. It’s time to share with the world the full range of precious and valuable products from Africa. It is time to tell the story of each product and share the culture behind it.

To achieve this, we are working on creating a space where people can come together and where interaction will be key, where the route to market in both directions can be facilitated by experts in this area.

 

If you are interested, please contact us:

Debritu Lusteau debritu.m.l@gmail.com

Michel Le Roux michel@rethinkingthebox.com

SOME OF OUR STORIES:

Meleya Foundation

Africa A

I Love Crisis

Grandes Ecoles Pays-Bas

Sjeazy Pearl

Copyright 2014 Rethinkingthebox