Bergerac

BERGERAC WINES, SO NATURAL

 

Client

CIVRB - Bergerac board of producers and merchants

 

Assignment

Renew the image of the Bergerac wines in The Netherlands

 

Branding

Despite the emergence of a new generation of wine producers in Bergerac, the wine suffers from a stuffy, old fashioned image. Yet, the Dordogne region still remains very popular with Dutch tourists. That’s why we decided to take the consumer on a Bergerac wine route, using a green camper as an iconic vehicle, and symbol of the campaign. We drove in the camper to visit the press and used it during our sales promotion and facebook campaigns. We also drew attention to the natural and spontaneous features of the vineyards by using the slogan: “Zo naturel, Bergerac wijnen!”

 

 

SOME OF OUR STORIES:

KAANI

Rose d'Anjou

Meleya coffee

Atout France

Wild Pig Wines

Hardy's

Nature's pride

X-Noir

Club Wines

Bergerac

Touraine

Torres

Astrid & Thérèse

Copyright 2014 Rethinkingthebox