Hardy's

SETS SAIL

 

Client

Constellation wines - Hardy's

 

Assignment

Launch Hardys wines in The Netherlands

 

Branding

Hardys is one of the biggest wine brands in the world. Ten years ago, the company asked us to work on their launch in The Netherlands. The first thing we did was to explore their rich history. We found that, like James Cook in 1770, the founder Thomas Hardy’ set sail from  England in 1850 to find his luck in Australia. Then Hardys became a success story where the sea and sailing always played a major role. Even today the Hardys’ logo features waves.

 

We convinced them to take part in SAIL Amsterdam 2005 with the biggest tall ship, the Europa. The campaign was a  huge success, reaching the front pages of the daily newspapers. A national promotional campaign followed (radio, print, PR) with numerous sales promotion activities. Ten years later, Hardy’ s is now sponsoring many sailing events around the world and recently launched a brand called Hardys Sailing.

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