Meleya Foundation

EMPOWERMENT THROUGH EXCHANGE

 

Own project

Debritu Lusteau (Meskel) & Michel Le Roux (Rethinking The box)

 

Assignment

Stimulate entrepreneurship in Ethiopia

 

Branding

In addition to our branding activities around Meleya, we launched the Meleya Foundation in order to empower young Ethiopian entrepreneurs through exchanges with young Dutch business students. See Meleya coffee

 

We set up the “Meleya Business Awards” in order to allow young, local entrepreneurs to present their business plans with the support of students from the New Business School Amsterdam (now Nyenrode). A jury made up of Ethiopian and European business experts selected the three best projects. The winners received a reward and financial support from the Meleya Foundation.

www.meleyafoundation.com

 

If you’d like to know more about the Meleya Foundation activity, contact us at michel@rethinkingthebox.com

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