Torres

MEANT TO BE SHARED

 

Client

Oud Reuchlin - Torres

 

Assignment

New positioning

 

Branding

Torres, a traditional brand, needed to increase its interaction with the Dutch consumer. Under the slogan “Torres, meant to be shared”, we launched a campaign stimulating the Spanish ‘borrel’ (aperitif) by using tapas while drinking Torres. The launch occurred during the Margriet Winter Fair where we organized a ‘borrel’ space with a chef. On a PR level, we even shared Zorro with the audience, promoting Torres in the theatres.

SOME OF OUR STORIES:

KAANI

Rose d'Anjou

Meleya coffee

Atout France

Wild Pig Wines

Hardy's

Nature's pride

X-Noir

Club Wines

Bergerac

Touraine

Torres

Astrid & Thérèse

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