Touraine

THE BATTLE OF THE CHEESES

 

Client

Interloire – Touraine wines

 

Assignment

Increase the awareness of the Touraine wines in The Benelux

 

Branding

To draw attention around the Touraine wines and show their gastronomic quality, we invited the Benelux wine press to attend a battle of the cheeses between Belgium and The Netherlands. We asked two top cheese masters, Betty Koster (L’Amuse – NL) an Frederic van Tricht (Van Trich & zon - BE) to compete against each other. The invited journalists had to choose the best combination between Touraine and cheeses. It was a close call, Belgium won this time but there should be a revenge, sooner or later..

SOME OF OUR STORIES:

KAANI

Rose d'Anjou

Meleya coffee

Atout France

Wild Pig Wines

Hardy's

Nature's pride

X-Noir

Club Wines

Bergerac

Touraine

Torres

Astrid & Thérèse

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