Create a unique international wine concept
Our client came to us with some examples of their existing wine labels. One of them immediately caught our attention: Tussock Jumper, a New-Zeeland label with an eye-catching sheep wearing a red jumper. Inspired by this striking image, we came up with the idea of applying this concept all over the world. So, for each wine producing country, we produced Tussock Jumper labels with a striking animal character representing its country of originand wearing the brand's signature 'red jumper'(for example, a Koala for Australia, a wild boar for France).
The concept has taken off and is turning Tussock Jumper into a globally recognizable brand which consumers love.
Check it out www.tussockjumperwines.com
Carousel of Senses
European New Year
United State of Mind
Copyright 2014 Rethinkingthebox