Tussock Jumper

A CONCEPT WITH A LOVABLE TWIST

 

Client

Wine Forces

 

Our Brief

Create a unique international wine concept

 

Big idea

Our client came to us with some examples of their existing wine labels. One of them immediately caught our attention: Tussock Jumper, a New-Zeeland label with an eye-catching sheep wearing a red jumper. Inspired by this striking image, we came up with the idea of applying this concept all over the world. So, for each wine producing country, we produced Tussock Jumper labels with  a striking animal character representing its country of originand wearing the brand's signature 'red jumper'(for example, a Koala for Australia, a wild boar for France).

The concept has taken off and is turning Tussock Jumper into a globally recognizable brand which consumers love.

 

Check it out www.tussockjumperwines.com

 

 

tussock_jumper

SOME OF OUR STORIES:

IDish

Carousel of Senses

European New Year

Moods campaign

Vouvray lipstick

Tussock Jumper

United State of Mind

Love Evolution

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