United State of Mind

AN URBAN SCENE WITH NO BOUNDARIES

 

Ownership

Rethinking The Box

 

School assignment

 “How can we create a platform for young talents within the urban scene?”

 

This idea was pitched to 80 students from Inholland University Haarlem (Media and Entertainment dept). One group won with their “United State of Minds” concept.

 

Big idea

The challenge facing this group of students was how to help young musical or artistic talents break through and find a platform in the urban scene. This is how the idea of United State of Minds came about, as an on-offline platform providing a visible and interactive space for Urban young people. Its originality lies in its underground  feel and its cross- border nature. Indeed, the idea is to launch a new fictitious country, based on a common state of mind and populated by young artistic talents with true ambition.

 

 

 

SOME OF OUR STORIES:

IDish

Carousel of Senses

European New Year

Moods campaign

Vouvray lipstick

Tussock Jumper

United State of Mind

Love Evolution

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