Launch X Noir in The Netherlands
X Noir is a Loire sparkling wine made from a special grape (pineau d’aunis) and with extravagant packaging. We introduced X Noir within the gay scene under the motto “Be eXcentric”, sponsoring Noir Blanc parties as well as the Mr Gay elections during Gay Pride. In parallel, X Noir became the bubble of choice for of the Monday Morning Breakfast in Amsterdam. We also worked closely with DJ Sjeazy Pearl, elected best Dutch female DJ and ambassador of Gay Pride 2014.
All of this showed that X Noir certainly has the X factor!
Wild Pig Wines
Astrid & Thérèse
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