About us

“A dream you dream alone is only a dream. A dream you dream together is reality.” John Lennon


As a creative thinker, I would first describe myself as a dreamer who has harnessed his dreams and wants to share them with others. As a Frenchman living in The Netherlands and working with many different countries, I see myself as a European citizen of the World. My vision of life is optimistic and bold. What I love most is to connect cultures with each other through achieving a common goal, by promoting beautiful products and telling their stories in an appealing way. I know how to add a human element to a story. This gift has unlocked a lot of doors for me and been the key to my success in launching great branding ideas. My motto is that there is no identity without identification. I know how to fill the gap.


"If you can't go outside your box, be sure to make your box as large as possible.”


As a creative strategist, I have conceived, managed and followed many different types of campaigns and projects, ranging from FMCG to sustainable & behavioral marketing. I have an extended experience in the food & wine branch, and have worked on and for brands like HEMA, Unilever, Nature's Pride, Gemeente Den Haag, and recently started co-initiating an association surrounding cultural exchange and social development between Europe and Africa.

My door is always open for the chance to invent or elevate a concept, broaden my network or add my expertise to yours and create inspiring projects together.


“We all live in a box.  Let's cherish it, instead of leaving it.”


Give me a good concept, and I will roll it out. As a marcom professional, project manager, event organiser and copywriter, I have handled key accounts like P&G, HEMA, French Wines, Renault, Achmea, Bonne Maman, Dilmah and Haust. In the past, I have worked for several major companies like Saatchi & Saatchi, Publicis, Euro RSCG, L’Oréal, and InHolland University. I translate concepts into fully operational projects.


Teaming up with




Alterego is a creative full-service marketing agency in The Hague, with roots in both wine & gastronomy. We provide creative branding & package design, with a strong focus on the food market. We create brands, package designs, brand strategies and activations. Together with our clients we create distinctive communication for products, services and brands. And we bring them to life in any way possible: on the shelves, on the streets and online. Cross-medial, creative and effective!


Clients: Aldi Nederland, Arla, Baronie, Bergerac wijnen, Bonne Maman, Delicia, Delifrance, Dilmah, FranceAgriMer, FrieslandCampina, Grolsch, Gall&Gall, Haust, Heineken, Heinz, Hema, ICEX / Sherry Wines,  Peijnenburg, Polaris, Redstar, Remia, Rosé d’Anjou, Torres, Verstegen, Vins de Loire, Wild Pig Wines.







Dopamine is a creative video production company based in the heart of Amsterdam, with one firm belief: attention must be earned. Our dedication is to give bold ideas maximum impact. By merging rock solid technical execution with heartfelt intuitive film making we create surprising, engaging and emotional stories for our clients. With a strong footing in concepting and post-production, Dopamine handles full productions from beginning to end, from commercials to documentaries, online videos and web series.


Clients include National Geographic, Red Bull, Amsterdam municipality, The Next Web, commercials for Sherry wines, Cirqle, Imagineers Daan Roosegaarde and Jason Silva, Tomorrowland, Awakening New York, and more.







My name is Caroline Verschelden. For over 11 years, I have been helping my clients reach their online media goals through effective media planning, brand strategy and performance-based campaigning. I work on traffic increase to and from websites, maximising conversion and boosting sales. A solid network of experienced journalists and bloggers allows me to tend to the specific wishes of my clients by offering cross-medial advice on (re)branding and community building.


For the past 5 years, I have worked for Old Amsterdam cheese, Eru cheese, Coop Supermarkten, Dirk van den Broek, Illy coffee, Sherry Wines, Nederlands Visbureau and many more. 







CK Media Promotions – Colette Klautz

‘A concept is only good if it’s easy to share.’ Constantly fed by a large network of wine specialists, foodies, and lifestyle junkies, I am always up to date on the world of food, drinks and lifestyle. Creating concepts to ease communication with the target group is one of the most exciting aspects of my work. With over twenty years of experience in the field of Public Relations and Press Relations, I am completely familiar with the world of (on-line) PR, (free) publicity and on-line promotions.


I have been a spokesperson for the press on behalf of several brands and collective producers like Le Creuset, J.P. Chenet, Dilmah Tea, Bonne Maman, French Wines, Sherry wines, Loire wines and more.


Copyright 2014 Rethinkingthebox