Atout France – French Board of Tourism
Raise awareness about French cities and the French coastline, the "littoral"
In order to generate as much buzz as possible, we customized an old Citroen HY combi painting it in the colours of the city and seaside, we filled it with French urban & sea food specialties and traveled through six Dutch cities. At each stop, we ran funfilled, interactive quizzes: “Do you feel more like a City or a Beach person today?” According to the answer, participants could taste the appropriate food and drink. We launched a Facebook campaign with pictures of the participants & their friends in front of their chosen decor. The winner received a fabulous tailor-made trip to the destination of their choice: beach or city. This promotion brought us many smiles and likes along the way!
Wild Pig Wines
Astrid & Thérèse
Copyright 2014 Rethinkingthebox