France Agrimer – French wine board
Build a more accessible image for French wines
The challenge was to get rid of the usual clichés associated with French wines (staid, old fashioned, overly complex) and create a positive interaction with the Dutch consumer. Based on the assumption that there is always a French wine to suit the consumer’s state of mind, we launched a “Wine mood” campaign and challenged the audience with the question: “What wine mood are you in today?” Are you feeling adventurous, romantic, relaxed, nostalgic, naughty? The consumer then received a short list of French wines to match their mood. This approach worked very well on a PR, press, retail and online level simply because it broke the French codes in a nice and credible way. With this campaign, our agency went on to win the Wine Marketing Award.
Mood Party Franse Wijnen @ Woodstock69
Carousel of Senses
European New Year
United State of Mind
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