Oud Reuchlin - Torres
Torres, a traditional brand, needed to increase its interaction with the Dutch consumer. Under the slogan “Torres, meant to be shared”, we launched a campaign stimulating the Spanish ‘borrel’ (aperitif) by using tapas while drinking Torres. The launch occurred during the Margriet Winter Fair where we organized a ‘borrel’ space with a chef. On a PR level, we even shared Zorro with the audience, promoting Torres in the theatres.
Wild Pig Wines
Astrid & Thérèse
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