Vouvray wines (Loire)
Create awareness among female wine importers and the lifestyle media
Sweet Vouvray, one of the flagship wines of the Chenin blanc grape, is a AOP wine that combines perfectly with cheese and desserts. This nectar originates from the Loire valley, a beautiful region with, in our view, a feminine touch. Knowing that most women love chocolate, we made contact with the Chocolate World Champion Dominique Persoone and asked him to work with us on the idea. And this is how the luscious Vouvray chocolate lipstick was created. Just put some lipstick on your lips and sip a glass of Vouvray. Taste and savour the moment!
We tried it out at the Wine Professional event in 2010 and the reaction from female professionals and journalists was overwhelmingly positive.
How delightful business can be!
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