Gabriel Meffre – wine producer-merchant in the Rhône and Languedoc region
Branding of Wild Pig wines
With over 2 million bottles sold at Albert Heijn, Wild Pig is now one of the leading wine labels in The Netherlands. This success is wonderful and it also means that Wild Pig has been able to give something back to its adoptive country. We therefore decided to take the main character of the brand, Greta, and to use her to write a new chapter of Wild Pig’s story. Greta now officially sponsors the Stichting Natuur Veluwe, a foundation protecting wild pigs and the surrounding nature.
And, not forgetting the importance of food and because Wild Pig wines form a great accompaniment to any dish, we established a partnership with the Echoput Michelin star restaurant, also located in the Veluwe.
Wild Pig Wines
Astrid & Thérèse
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